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Back in May 2021, we were invited by Adidas to take part in a CSR Campaign called Stay in Play, which features specially designed period-proof tights.
The goal of the campaign was to portray women as strong, powerful and invincible, even when on their period.
We created series of images for PR & social media, followed by four videos.
Shortly after, we added another shooting day for X-Cat, a collab campaign between Adidas & Sport Vision stores, featuring local influencers.
The result of the two shooting days - 7 digital videos, 70+ images and a happy client.